To clearly separate it from other casinos, JACK was given a persona of sophistication, adventure and daring humor with a clean, modern look.
Grand Opening Concepts
Brand Design Options
Monthly Mailer and Designs
This original journal idea for the monthly promotions mailer allowed the consumer to be a part of JACK’s fun personality and lifestyle.
ClubJACK Club Card Concepts
Each name concept offered was a personification of JACK’s energy, love for fun and inclination for breaking the rules.
ClubJACK TV Spot Concept
Promotional TV Spot
