A fully-integrated, multimedia campaign for one of Greektown’s largest and most successful promotions.
Brand campaign options to high Greektown Casino-Hotel's strengths. One concept touted Greektown’s expertise in gaming. Another concept was all about its popular and iconic Detroit location. The final concept focused on the authenticity and thrill of its gaming experience.
A series of print ads and OOH to promote the restaurant being voted “Most Romantic Restaurant.”